Saturday, 23th of April, lief! lifestyle opened the doors of the first lief! store in Portugal. This store is the second international lief! store in a period of six months. November 2015 lief! opened her first German store in the Berlin-based Mall of Berlin. This way lief! is slowly concurring and colouring the hearts of Europe! Last week lief! opened its first Portuguese store. The store is located on the Rua Sao Francisco in the authentic Portugese village Leiria, situated between the capital Lisbon and the port city Porto. In the vibrant heart of Leiria the lief! lifestyle store occupies an area of 80 square meters. Initially, the store will focus on toys, stationery, bags, kids and baby clothes, swimwear, underwear, sleepwear and pet accessories.

Building a lief! store does not happen in one day, but takes a lot of preparations. Such as making invitations, painting and unpacking a lot of boxes.

Storeowner Ligia Henriques is determined to conquer Portugal with the lief! lifestyle brand: "Portugal is a sunny country, therefore the trends are very colourful. Lately we miss some variety and uniqueness in kids fashion. lief! lifestyle is the perfect solution with its one of a kind designs. I see it as my personal challenge to spread the slogen 'Bring color to your Family' under the Portuguese families. lief! lifestyle is a cheerful trademark that seamlessly connects to the Portuguese way of life."